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Microsoft’s New CRM Solution

August 10, 2009
tags:
CRM
CRM is a customer-centric business strategy with the goal of maximizing profitability, revenue, and customer satisfaction.
Goal of CRM:
The goals of CRM are as follows,
ᅡᄋ providing services and products that are exactly what your customers want
ᅡᄋ offering better customer service
ᅡᄋ cross selling products more effectively
ᅡᄋ helping sales staff close deals faster
ᅡᄋ retaining existing customers and discovering new ones

The industries implementing CRM are banking, telecom; finance etc.Microsoft India has announced the availability of Microsoft Dynamics CRM 3.0, the CRM solution for small, midsize and large enterprises. Clynton Almeida, CIO, Redington India, commented on the solution, the deployment of Microsoft Dynamics, CRM has enabled us to integrate our key business functions in sales, through use of an enhanced information system. The implementation has helped us maximize productivity and enhance customer satisfaction.

Microsoft’s New CRM Solution
Microsoft India has announced the availability of Microsoft Dynamics CRM 3.0, the CRM solution for small, midsize and large enterprises.

CRM 3.0 is a suite of marketing, sales and service capabilities, with a familiar and consistent user experience based on Microsoft Office and Microsoft Office Outlook. The new configuration, customization and integration capabilities make the deployment of highly tailored solutions easy. The product is offered in a professional edition (for medium & large enterprises) and a small business edition.

Clynton Almeida, CIO, Redington India, commented on the solution, the deployment of Microsoft Dynamics, CRM has enabled us to integrate our key business functions in sales, through use of an enhanced information system. The implementation has helped us maximize productivity and enhance customer satisfaction.


The new solution is adaptable, cost effective and drives high user adoption by delivering roles-based CRM capabilities within a native Microsoft Office and Outlook experience. It can help organizations of any scale and size to every stage of its customer relationship lifecycle.

CRM 3.0 help increase the number of qualified sales leads and opportunities, allowing better coordination of sales activities and a sales force more aware of customer needs. It promotes efficient customer interactions by enabling quicker response to service issues.
The solution can also help organizations with marketing efforts by allowing organizations to translate available customer data into effective selling strategies.

The Small Business Edition provides small businesses with full functionality of a CRM suite, combined with features that make it easy to implement, manage and use.

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