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Important Properties of Web 2.0 in the Enterprise 2.0

August 6, 2009
The following Web 2.0 properties are playing in Enterprise 2.0
Free Form
Only smallest open structure, with simple lists, tags, with more structure later if absolutely needed.
Zero Training / Simple
The most successful sites on the Web require no training at all and guide the user to do the right things.  Your business systems can and should be similarly effortless to use.
Software as a Service
Online software, with its functionality and information available on any computer, home or work, anywhere in the world, day or night, is the most productive and useful software possible.  Installed native software just cannot compete with such persistent availability.
Easily Changed
We can¬タルt easily make the necessary change to the structure or the behavior of a system.  Using the structure of the Web to large piece up functionality, the increasing use of feeds, badges, and widgets, will transfer many common IT tasks back to end-users in the next few years.
Unintended Uses
Fixed notions about how an IT system will be used can cut it off from the most valuable uses down the road.  RSS syndication is teaching us a lot about this phenomenon on the Web, as well as mashups.  It¬タルs all about letting the structure and behavior of IT systems emerge naturally and organically. Having open APIs, easily wired together pieces, and loose and fluid tools helps enable this as well.
Social
Business software tends to tie together collective intelligence and even e-mail is social to a certain. Enterprise Web 2.0 software enables pull-based systems that enable people to come together and collaborate when they need to and are entirely uncoupled when they don¬タルt.  Enabling just-in-time, freeform collaboration is the key, and so is capturing and publishing the results to be reused and leveraged afterwards by others.  Wikis combined with enterprise search do all this automatically.
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