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Enterprise 2.0 Intellectual Property Principles

August 6, 2009
Strategic openness
It is about managing context and making the field of play more amenable to your competencies and competitive strategy. Smart firms use openness to strategically shift the locus of competition in their industry.
Speed is paramount¬タヤin evaluating projects, pursuing advances, adopting outside technologies, and creating novel products. If you cannot innovate fast, you will be knocked out of the market in a heartbeat.
Freedom of action
Freedom of action is about gaining flexibility, lowering transaction costs, cutting through patent thickets and getting to market faster. It means avoiding mutually blocking patents and instead making deals to swap intellectual property rights so that all parties are free to design and deliver the products and services that customers needed.
Collaboration is the new norm. The cooperation, strategic alliances, joint ventures, peer production and user-driven innovation: collaboration will happen at all levels and with all types of partners.
Great inventions are just as likely to emerge from someone¬タルs garage as they are from a corporate R&D lab, so orchestrating and leading global innovation networks is the new value-added.
Tacit capabilities
Patents do not confer competitive advantage¬タヤthey simply protect what has already been created. Real competitive advantages come from the unmodified and hard-to-replicate tacit capabilities that allow companies to apply new knowledge in unique and surprising ways.
In the past, firms engaged in a lot of invention for invention¬タルs sake. R&D proceeded at a easy, academic like pace. Today, R&D activities have to be tight and earn a clear return. Innovators will still need to know the underlying sciences, but their aim will not be to further the science. Research teams will use their knowledge to move quickly to practical application.
Balanced portfolio
No company would intentionally place all of its IP in the public domain. But neither can firms afford to keep all their best ideas secret. From IP marketplaces to open standards, and from open innovation networks to concepts like the Creative Commons, winning firms will blend open and closed innovation strategies and public and private intellectual property regimes.
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